Baros Sal-Soren
dead too soon
Corporation Name: Glitterstim
Headquarters: Theed, Naboo
Locations:
Theed, Dee'ja Peak [Naboo]
Hanna City [Chandrilla]
CoCo Town [Coruscant]
Muun City [Muunilinst]
Operations:
Fashion design and production, custom attire, boutique attire and accessories sales. Diversified into mass consumer clothing lines.
Subsidiaries:
Big L, Chuba, Mudscuffer [Consumer brands]
Rationale: Using his family connections and financing from his trust fund, Baros started the first Glitterstim as a fully operational store and design base for fashion. His family connections allowed to rapid expansion as he pushed his way into the fashion hierarchy.
Tier: Tier 3. Glitterstim once covered numerous cities on Corellia and has recently started its first store on Coruscant. While Glitterstim does not yet own any other businesses, it does have an increasing reputation within trade publications. Now it finds its base on Naboo, with two stores, and maintains stores on Muunilinst, Chandrilla and Coruscant, with the later being home to their factories for their consumer labels.
Description: Glitterstim was started to be an edgy, somewhat tongue in cheek, clothing line aimed at the rich, vapid and vain young monied people of the Corellian systems. Started as a single small store just two years ago, it has expanded largely thanks to the personality and efforts of its owner and operator Baros Sal-Soren. Sal-Soren comes from money himself and as such has known the people he is targeting as customers for years. The store quickly gained notoriety (not just because of its drug related branding) but for creating formal outfits on demand. Several of these items were commissioned by those 'famous for being famous' and were designed specifically to get attention and to get people talking. Glitterstim has become almost synonymous with controversy and as such has seen many a young person flock to its sparse interiors.
Glitterstim's model is simple. Hire young, ambitious, and daring designers and let them go wild. A manager is placed over each new store, but they have no say over design or creativity. They are there to keep the money coming in and the stock going out. The only people with say creatively are the designers themselves and Mr. Sal-Soren. Even the customers get little to no say after the contract is signed. Sal-Soren will fiercely protect his brand as the edgy go to fashion house for the new generation, even if means saying no to a demanding yet highly influential customer.
Each store consists of the main shop area (referred to as the 'Fashion House') and the design studio. Designers can be seen working on the mezzanine floor above the Fashion House's main floor. Customers are free to take the open elevator to the mezzanine and converse with the designers about their current projects, or even volunteer to be the next model for that day. The creation process is very open and at times completely eccentric. Customers and staff are encouraged to stay after closing, with Glitterstim regularly (aka as often as possible) hosting after closing time parties.
Recent history: Company founder
Baros Sal-Soren
took a step away from leadership, while retaining full ownership. He left the company in the capable hands of
Atara Themis
and former spokesmodel Greta Keo. The business has expanded to create other brands of clothing for the mass production market under their leadership, with the popular styles from the Glitterstim main stores filtering down in the the mass consumer lines after a couple of years of publicity via the tabloids and celebrity gossip.After years of seclusion, the founder of the company has resurfaced into the public eye as Hand of the Queen of Naboo, and has taken a more active background role in the running of Glitterstim once again.
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