First, let me say that these thoughts are largely coming from the Screenrant Underground Podcast and are not originally mine, but I have been thinking about it a bit tonight while at work.
A few days ago, news that Adam Driver had been linked to play the villain broke and was posted on the Screenrant Facebook page. It received 100 likes. In comparison the European trailer for Arnold Schwarzenegger's next film Sabaotage received 250 likes.
My guess is that Star Wars is still a much bigger brand than Arnold. There has also been far less coverage over this than news regarding the casting of Wonder Woman, Lex Luthor, Ant-Man, Ultron etc.. True, the difference is that those are concrete casting where as Adam Driver is 'apparently' assured of the role but no official word.
My big question is: Did the promotional game regarding Benedict Cumberbatch's character in Into Darkness damage the normal Abram's style promotion?
To be fair, most people thought if not assumed that Cumberbatch was Kahn long before the movie opened yet the promotion of the film persisted with the 'secret box' style of film promotion. They forced their big secret on the movie going public while the movie going public, that cared, just yawned.
ANYWAYS, it is going on 1 year since Lucasfilm's sale to Disney and the announcement of Episode 7. At that point we already had a script, but it is or has been reworked. I know the film is not due out till Christmas season next year, but isn't it time to start announcing some more solid casting reports...or at least show us some pictures of the full scale Falcon they have been building. Anything to start the hype machine slowly working up.
Long post simplified, I really don't want to go through a whole other game of guess who with this movie. Let the reality of it being a new Star Wars set in a new era start to sink in with all it's old school links and what not. The silent treatment does not work for me anymore.
A few days ago, news that Adam Driver had been linked to play the villain broke and was posted on the Screenrant Facebook page. It received 100 likes. In comparison the European trailer for Arnold Schwarzenegger's next film Sabaotage received 250 likes.
My guess is that Star Wars is still a much bigger brand than Arnold. There has also been far less coverage over this than news regarding the casting of Wonder Woman, Lex Luthor, Ant-Man, Ultron etc.. True, the difference is that those are concrete casting where as Adam Driver is 'apparently' assured of the role but no official word.
My big question is: Did the promotional game regarding Benedict Cumberbatch's character in Into Darkness damage the normal Abram's style promotion?
To be fair, most people thought if not assumed that Cumberbatch was Kahn long before the movie opened yet the promotion of the film persisted with the 'secret box' style of film promotion. They forced their big secret on the movie going public while the movie going public, that cared, just yawned.
ANYWAYS, it is going on 1 year since Lucasfilm's sale to Disney and the announcement of Episode 7. At that point we already had a script, but it is or has been reworked. I know the film is not due out till Christmas season next year, but isn't it time to start announcing some more solid casting reports...or at least show us some pictures of the full scale Falcon they have been building. Anything to start the hype machine slowly working up.
Long post simplified, I really don't want to go through a whole other game of guess who with this movie. Let the reality of it being a new Star Wars set in a new era start to sink in with all it's old school links and what not. The silent treatment does not work for me anymore.