You do realize that EA doesn't actually make the game, they're only the publisher. That's like blaming the supermarket for a drought. EA might have some oversight, but the game is being developed by Dice. Want to blame Dice for it being a bad game? Cool. But how about we actually see the game (and not a bunch of CGI-heavy teaser trailers) before we automatically assume it will be a pile of bantha poodoo?
And just in case you were wondering:
here are some currently unsubstantiated claims. We've seen 4 levels, but come on, if they're going to make a Star Wars game, it better be diverse, or you'll lose you're entire fan base. And the first DLC is free, so why are we automatically assuming that you have to pay 90 bucks for a decent experience? I mean, I know EA isn't a great publisher, I'm not defending them, but they're not the developer in this case, so that changes a good deal about the experience, imho.