(Note, this is all IC. I know I've not exactly been active with this character, but I think the other side needs to be spoken.)
I see.
This talk of changing out name is just obscuring the truth. We are the Sith. Non-Force users may work for us, but they are our inferiors. Why? Can any of them crush us with a gesture? Can any of them summon lightning from their hands to destroy us? No. But we can do it to them. We use the Force, chosen to wield it by the Dark Side, and we are superior. So hiding our power serves no purpose.
The Sith seek power. Power over others and over themselves. The concept of discipline and respect is utterly alien to a Sith. We do not strike only because there are those stronger than us to keep us in line. The Empress seized the throne in battle, as it should be. We are not the Republic or the Jedi who lets their 'laws' and 'processes' control these things. The Sith are, and always have been, the most powerful and most ruthless beings in the galaxy. There is need for hierarchy, of course, but I will not be talked down to by some Force blind servant, no matter what rank he has!
Slavery is a necessary and desirable condition for the scum of the galaxy. If they will not serve willingly, they will be forced.
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Ahem. On the other hand, I see why we would want to attract more NFUs. The important thing though is not to lose sight of the fact that we are the Sith Empire...and that anyone involved serves the interests of the Sith alone. We're not a constitutional monarchy.